# Airtime Rewards

Transactional data, that tells a thousand stories.

## Client

#### Airtime Rewards

### OVERVIEW

Transactional data, that tells a thousand stories.

### The Challenge

“Let your favourite retailers pay for your mobile bill.” A bold and simple “what is there to lose?” mission statement. But one that Airtime Rewards struggled to efficiently communicate.

Our challenge was to bring their product seamlessly into 2020 with a distinctive, modern and memorable brand that helps to shout out about what it is that makes Airtime Rewards such a great must-have product.

### Our Approach

Once we had made our diagnosis, it was time to begin curating and developing our ideas.

Our collaborative approach to moodboarding and exploration sessions allowed the client to comment and feed back in real time. This ensured that the most efficient process was undertaken and that the client was not only informed of our decision making, but also able to have an input from day one.

### Review and Explore

Once we had made our diagnosis, it was time to begin curating and developing our ideas.

### Transform

Our earlier research and brand dissection allowed us to confidently and strategically find a new, unique brand identity which spoke to both the consumer and corporate needs of the business.

The wave icon represents both ‘airtime’ and the flow of their digital currency. And acts as a more memorable mark than the ‘AR’ icon used previously.

### Rolling Out the Fresh New Look

A brand is nothing without execution, so then came the fun part, rolling out the new brand!

Despite the app being the main focus of the business, the client still had a lot of printed media to share from brand guidelines to business cards and other correspondence all the way to signage and vehicle livery.

### Assets

- Brand Guidelines
- UI/UX Design
- Stationery
- Illustration

### Project Gallery

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